You might have heard blogging tips like, “write about your passions” or “write about what you’re feeling.”
Well, if these are the only two things you’re doing, your chance of creating a successful blog is slim.
The truth is that even if people are interested in what you’re writing about, it’s impossible for them to visit your site if they can’t find you.
And even if they do find you, traffic is meaningless unless you can actually get them to read your content.
So in this post, I’m gonna cover some important blogging tips that will help you consistently get traffic to your blog.
Now, while there’s nothing wrong with blogging about your passions, creating a successful blog goes beyond just you.
You should be a half-decent writer, understand the technical elements of blogging as well as social strategies that can help you take your blog from nothing to something.
So rather than giving you a popcorn bowl full of random blogging tips, let’s break these down into three buckets to help you get more traction.
BTW. if you’ve never made a blog before and need help with that, read my How To Start A Blog Guide, it pretty much goes through everything you need to know at first about creating a blog.
The first bucket is all about:
1. BECOME A BETTER WRITER
And the first tip that falls in this bucket is:
TIP #1. FOCUS ON A SPECIFIC PART OF YOUR NICHE.
Now, you might label yourself as a food blogger. But by covering the topic of “Food” as a whole, you may be spreading yourself too thin.
For example, even if you were able to publish two posts per day for an entire year on subtopics like grilling food, smoothies, vegetarian diets, slow cooker recipes, nutrition, and more, it’d be tough to compete with larger sites or those that are just focusing on one of those topics.
So in my opinion, it’s better to focus on being a master of one than a jack of all trades.
So focus on becoming the go-to place people go to find smoothie recipes. Become the go-to place where people for grilling techniques.
And after you’ve dominated that niche audience, you can try and expand to other subtopics to reach new audiences.
TIP #2. CREATE CONTENT THAT’S WORTH REFERENCING
Referencing requires attribution.
And attribution in the world of blogging equals links.
Links from other websites are important because search engines like Google use them to help decide which pages should rank high in the search engines.
Now, how do you create content that’s worth referencing?
I‘ve got three nuggets of wisdom for you.
- Create content that’s unique and interesting to your industry.
- Include statistics.
- Include unique images that are worth “stealing.”
TIP #3. MAKE YOUR POST EASY TO READ
“Nobody likes to read. They just want the information. If they could download it to their brain, they would.”
And to do that, you need to ensure your posts are easy to read and use.
Here are a few tips on how to do that.
01. USE SHORT PARAGRAPHS INSTEAD OF BIG WALLS OF TEXT.
Short paragraphs help readers progress through your article in small and easy steps.
02. BREAK UP LONG SENTENCES BECAUSE THEY’RE HARD TO FOLLOW.
Break up these sentences by finding places where you used words like “and,” “because,” and “that.”
03. USE MULTIMEDIA IN YOUR POSTS.
So whether that be videos, images or GIFs, they can often help illustrate your points clearer than words.
04. WRITE IN A CONVERSATIONAL TONE.
The easiest way to check this is to read your copy out loud.
If it sounds like you’re talking to a friend, you’re on the right track.
But if it sounds like you’re competing in a national debate, try again.
TIP #4. WRITE CLICK-WORTHY HEADLINES THAT AREN’T CLICKBAIT
The one thing that separates your website from a user is a click.
Fail to get clicks and you fail to get traffic.
Now, since most people will find your web pages through search or social, you want to craft a headline that accurately represents your article without sounding boring.
For example, an article; “15 Best Headphones” gets the point across. But it’s boring.
Something like “15 Best High-End Headphones For Under $100” is more click-worthy because
A. It tells the reader that the headphones are oh high quality.
B. High-end headphones are usually a lot more than $100.
TIP #5. WRITE INTRODUCTIONS USING THE APP FORMULA
The headline’s job is to get the reader to click through to the page.
Then, your intro needs to hook them in, so that they’ll read the rest of the post.
So to do that, we use the APP formula, which stands for “align, present, and proof.”
First, you need to align yourself with the reader’s problem.
Then you present your post as the solution to that problem.
And then you finish off with some proof as to why they should trust you.
Keep your intro short, on point, and focus on addressing why the reader is on that page in the first place.
2. GET TECHNICAL
Let’s move on to the more technical aspects of blogging.
TIP #1. WRITE ABOUT TOPICS PEOPLE SEARCHING FOR.
The first tip is super important and that’s to write about topics that people are searching for, more commonly referred to as keyword research.
51% of all website traffic comes from organic search.
And if you want a piece of that traffic, then you need to use keywords that people are actually searching for.
Fortunately, search engines like Google give you clues through features like Autosuggest.
Just type in a topic you want to write about, and you’ll see a few other closely related terms.
There are other freemium tools out there like Answer the Public where you can find keywords phrased as questions.
Now, the problem with these tools is that you can’t see keyword metrics, meaning you don’t actually know how much traffic you can get.
To find this information, you’d have to use premium tools like Ahrefs keywords explorer, where you can basically generate lists of keyword ideas, see important metrics like Search Volume and Keyword Difficulty, and decide whether they’re worth pursuing your site.
But if you don’t wanna pay for a keyword tool, you can use Ubersuggest as a free keyword research tool to do the process.
TIP #2. COVER YOUR COMPETITORS’ BEST TOPICS
Another strategy worth doing is to cover your competitors’ best topics.
And by “best,” I’m referring to the pages that are sending them consistent traffic every month.
To find your competitor’s popular pages, just enter their domain in a tool like Ubersuggest Top Pages report, which shows you the pages that get the most monthly search traffic.
So if I were in the prepping niche, then I would definitely consider going after these topics since they make up around 45% of the entire website’s organic traffic.
Plus they all seem pretty relevant to me.
Which brings us to the final technical tip and that’s to
TIP #3 DO SOME BASIC ON-PAGE SEO
On-page SEO refers to the practice of optimizing web pages to help them rank higher in search engines.
So without overcomplicating things, you should include your primary keyword in your title and URL, and make sure you cover your main topic’s subpoints.
For example, if you’re talking about how to make the perfect cup of coffee, you should probably talk about things like:
- Finding the right roast
- Water temperature
- Brewing methods
All of these would be relevant, if not crucial to truly cover the topic in full.
3. GET SOCIAL
And now we’re on to the final category, which is to get social.
And I’m not talking about which social media networks you should use.
TIP #1. CONNECT WITH OTHER BLOGGERS YOU ADMIRE IN YOUR SPACE
Smart bloggers reach out to forge relationships with one another.
They offer feedback, help, and often cross-promote each other’s content.
And this is often why it seems like all of the big players in your industry are friends.
They started early and they grew together.
Now, not everyone is going to want to be friends. But there is a good chance that people in your industry want to connect. They just don’t know you exist. At least at this point.
So to get started, think of 5 to 10 people you admire in your space.
These might be people who run blogs and newsletters that you’re subscribed to or maybe people you follow on social.
Write their names down on a piece of paper and note something that you actually admire about their work.
Now, go and email them with the purpose of just connecting.
Don’t ask them to share content, review it, link to you, or ask for any kind of favor.
Just send a simple and genuine email like…
TIP #2. BUILD AN EMAIL LIST FROM DAY ONE
Have you ever had one of those moments where you’re trying to remember which site you were on that had that awesome recipe, or tutorial, or whatever it was?
Well, if you had joined that email list, you’d know.
Without any kind of email opt-in forms, you’re preventing your readers from getting future content or product updates.
Building an email list also acts as a good way to perpetually get traffic to new posts you publish.
And since subscribers are warmer visitors than cold traffic, some of them might share it on social, or even link to you if they have their own blog.
So bottom line, start building a list from day one.
TIP #3. PROMOTE YOUR CONTENT IN ONLINE COMMUNITIES
Now, this is a bit of touchy subject because you don’t want to spam Facebook groups or Reddit with things that people are going to get angry about.
Instead, spend your time intergrading yourself into these communities.
Become a recognizable name and face.
And as you see a need, share content that can help solve other group member’s problems.
If you nail it, you can get thousands of visitors.
If you don’t, it can get you banned from those communities.
So share links sparingly, and spend most of your time just meeting like-minded bloggers to build mutually beneficial relationships.
Now, wondering if you have any blogging tips that I’ve missed. Let me know in the comments and if you enjoyed reading, make sure to share it.