This is going to be another post in my series on How to start a successful blog. And it’s all about the blog niche ideas and how to find your blog niche.
(If you haven’t started your blog, I would HIGHLY recommend starting a self-hosted one from the beginning as that will really help you in the long run. I have a full guide on how to start a blog in 2020, where I take you through every single step and show you that starting a self-hosted blog isn’t hard. (and takes you less than 10 minutes!) )
This topic is the number one question I get asked all the time.
WHAT IS A BLOG NICHE IDEA? AND HOW TO PICK ONE?
I think that’s everyone’s biggest question when they are starting a blog, online brand, business, whatever it is.
So I’m here to help you figure that out and get to pick one, right?
And I want you to think of a blog as a very long-form conversation, a conversation that you have for long, long periods.
So that’s what I want you to think of a blog and essentially it is a website that people go to read a certain topic. And so that is a blog niche.
When you’re picking a blog niche, you’ll watch tons of videos, read tons of blog posts and people will tell you don’t do what you love, do what you love, blah, blah, blah.
But I’m just gonna break it down and be honest with you. DO WHAT YOU LOVE, and you wanna know why? Because you have to TALK ABOUT IT. Okay. A lot.
Which brings me to my number one step to find your blog niche.
TIP #1. YOU HAVE TO LOVE HAVING THIS CONVERSATION
When you’re picking your niche, you want to make sure that you love having this conversation.
What is the one thing that your friends and family know that you cannot shut up about?
In my case, it’s definitely about business. It’s definitely about blogging and social media marketing, growing Instagram accounts, productivity, that realm of the world, but business for sure.
I love everything. And anything that has to do with business, start a profitable blog, grow Instagram accounts, being an entrepreneur, the struggles the comes with it, the mindset, you see where I am going.
It’s not just one specific thing, but yet it is. You get it.
TIP #2. WHAT ARE YOU GOOD AT
So the second thing you wanna consider when you’re picking a blog niche is: What are you good at?
Now, I say what you’re good at. Because for example, I’ve had a conversation with people that are like, “Look, I just wanna make money.” And it’s like, “Okay, that’s wonderful.“
We all wanna make money. There’s nothing wrong with that, except you want to make sure that you’re doing it the right way. And what I mean by that is you don’t want to start a blog about something you don’t care about, but you know nothing about.
For example, if it’s gonna be investment and financing and you know nothing about it, but you know that because it’s finance and investments, you’re gonna make money. Like no time out.
IF YOU DON’T KNOW WHAT YOU’RE TALKING ABOUT, NO ONE’S GONNA READ YOUR BLOGS AND NO ONE IS GONNA WANT TO HAVE A CONVERSATION WITH YOU, SO YOU WON’T MAKE MONEY FROM IT.
You want to make sure that you love what you do. As I said, part of step one was knowing the one thing you cannot shut up about and creating content off that. And if you love it, amazing.
Now, one of the most important things is “Lotfi, I can’t pick one thing I love talking about,” but this is the thing. The reason why it’s so important to pick a niche is so that people are looking for you for one specific thing. They know you like one specific expert.
NOW, THAT DOESN’T MEAN THAT YOU CAN’T EVENTUALLY TALK ABOUT OTHER THINGS YOU LIKE.
For example, let’s say you’re a food blogger and you’re like, “I love food,” but I also love traveling and I also love mental health and those are all the things I want to talk about. I love all those things too. I love food, but I’m not an expert at food. I love talking about mental health, but I’m no expert about it, right? So my point is, pick one thing when you’re starting a blog, and this is the most important part of this post.
Pick one thing that you love. Be an expert in that space. And I mean show up as the person who loves to write about food. Create all the recipes that you need for people to know, like, and trust you, and then introduce them to the other sides of you that they don’t know.
And that’s the secret to create a successful blog. Don’t tell anyone.
The other objection that I constantly always get is, “Oh, but Lotfi, everybody is a food blogger. Everybody has a travel blog. The industry is so saturated.”
Yeah, okay, whatever. First of all, everyone is doing that because it’s good and it’s working. That’s why people are doing it.
THE DIFFERENCE IS THAT NOT EVERYBODY’S THE SAME. EVERYBODY TALKS ABOUT CERTAIN THINGS DIFFERENTLY, RIGHT?
There are tons of bloggers that talk about content like this, but not everybody talks about it like I do, right?
So that’s what I want you to consider when you are picking your blog topics. Be super CONFIDENT who you are, understand that there’s more than enough room for everybody at the top.
And if you’re looking at someone that you admire and you’re like, “you know what dude, I could do that better than you and I want to give it a try,” then do it because you probably can’t.
All right, so just to recap here so we have everything all nicely tied up.
The first thing you wanna do when you’re considering a niche is deciding what it is that you love to talk about. The one thing that you can’t stop talking about that you’re obsessed with, that people know you for and all those things.
The second thing I want you to do is to be able to create enough content that it kick starts you and you want to pick one thing. You wanna pick one thing specifically because it allows for people to know, like and trust you in that space and then you could eventually open up to the other parts of your life that you like. Because what’s going to start to happen as a blog, as a long-form content and people will start to get to know you and they will love you, they will create a massive audience. Then you can utilize that in various streams of income ideas.
The very last, last thing I want you to take away is
TIP #3. YOU DON’T HAVE TO HAVE IT ALL SETUP
What I mean by that is I get people that come to me and like, “okay, I have my blog niche idea. I have like 20 blog posts ready to go and I’m going to launch them all at the same time.” Not a good idea. Don’t do that for various reasons.
One of them specifically is that you don’t know what’s going to work for your audience. Follow different people for different reasons.
As I said, they can be 20,000 blog posts that talk about blogging. Right? But you’re reading this post right now because you resonate with me for a very specific reason.
You like the way I talk, you like the way I communicate, whatever it is, that’s the same way your audience will learn to come to you. Does that make sense?
And so what’s going to happen over time is that yes, you should have a few blog posts ready with the mindset that like, “this is what I want to be known for,” right? And then start listening to what your audience is asking for.
Because maybe you’re gonna a food blogger and you start generically writing about recipes that you love. And one of the recipes is like a vegan recipe. And you find out that everybody loves that vegan recipe and they want more of those. So what do you do? You give them more of those, you’re not gonna give them the steak sandwich. You’re going to give them the vegetarian option because that’s what they want.
SO LISTEN TO YOUR AUDIENCE.
I can’t stress this enough. I say this to everyone who wants to start a blog, online business all the time, listen to your audience. Your audience is giving you the formula and the key to everything that you need to create in a successful business. You just have to listen.
All right, so there you have it. You now know what a blog niche is and you know how to pick it.
So I’m excited to see what you have going on.